Preheat your oven to 350°F (175°C). Line a 10x15-inch jelly roll pan with parchment paper.
Separate egg whites from egg yolks
In a medium bowl, whisk together the flour, matcha powder, baking powder, and salt.
In a large bowl, beat the egg yolks and 1/4 cup of sugar until thick and pale.
Add the honey, milk, and vegetable oil, and mix until combined.
Gradually add the dry ingredients to the egg yolk mixture and mix until just combined.
In a separate large bowl, beat the egg whites until soft peaks form. Gradually add the remaining 1/4 cup sugar and beat until stiff peaks form.
Gently fold the egg whites into the cake batter in three additions, being careful not to deflate the mixture.
Pour the batter into the prepared pan and spread evenly. Bake for 10-12 minutes, or until the cake springs back when lightly touched.
While the cake is baking, lay out a clean kitchen towel (or piece of parchment paper) and dust it generously with powdered sugar.
When the cake is done, immediately turn it out onto the sugared towel and carefully peel off the parchment paper. Roll the cake up in the towel (starting from a short end) and let it cool completely on a wire rack